Betway is a leading global brand when it comes to online betting and gaming. Almost every sports bettor has come across this well-known bookmaker. Even many people who aren’t into such type of pastime activities have come across this brand.
But, Betway’s path to glory wasn’t easy. It required a lot of hard work and dedication to reach the top. In this article, we will look into the evolution of this reputable sportsbook.
Betway Over the Years
This online betting company started back in 2006. At that time, there were only a small number of bookmakers that offered services online. Also, the industry wasn’t as big as it is today. Bettors preferred placing bets at land-based bookmakers as many were sceptical about online betting.
But, Betway followed their vision with patience and it all paid out in the end. Its growth was slow but consistent and now this online sportsbook is one of the most respected companies in the industry.
Betway began its betting operations in Malta in 2006 after obtaining a license. Up until 2015, the company had its ups and downs, but it kept on going. In its early days, it sponsored the Cheltenham Festival and the Premier League Darts.
However, its first sports sponsorship deal was during the world title boxing fight between Froch and Groves. Then, the company decided to offer partnership deals to a variety of sports competitions.
Betway became the first-ever gambling company to sponsor the Davis Cup in Tennis. It even became the official principal sponsor of West Ham United, which lasts to this day.
Many other sponsorship deals followed after, which turned out to be a great strategy for attracting new customers. Another good approach that generated a lot of new bettors was the Betway welcome offer. The bookmaker is still using the same type of promotion, which it updates from time to time.
Apart from the sponsorship deals and promotion, Betway made sure to follow every new industry standard. Among them are the Cash Out option as well as the eSports products. Both features appeared in 2015. Two years later, the company included Virtual Sports products and it developed its own live casino studio.
Betway’s Business Milestones
For Betway, 2015 seems like the breakthrough year as it entered a new business phase. At this period, the bookmaker partnered with the Professional Player Federation (PPF). It also became a donor of the Responsible Gambling Trust and a member of the Independent Betting Adjudication Service (IBAS) and ESSA.
The following year, the EFDS and the GSAD became charity partners with Betway. In 2017, the company raised over £70,000 for the EFDS, showing the right way to its competitors.
Betway received an ISO 27001 certificate in 2018 and it teamed up with PPF to promote sports betting integrity. The next year, the company won an SBC award for eSports Operator of the Year.
Up until today, Betway showed its generosity numerous times, by donating to different charities. It also went on to promote its brand on a global scale. As such, in 2022, the company launched products in Ontario, Canada, and Buenos Aires, Argentina.
Betway’s Industry Dominance Today
Today, Betway is one of the most reputable online bookmakers in the industry. It holds multiple licenses from different jurisdictions such as the UK, Malta, Spain, Italy, the USA, South Africa, etc. This bookmaker also features offices in London, Malta, Cape Town, and Guernsey.
Super Group, the company that owns Betway, is on the list at the New York Stock Exchange (NYSE). It’s the biggest stock exchange in the world by market cap, which shows how big this sportsbook really is.
At the moment, Betway has over 60 brand partnership deals with teams and leagues from all around the world. Among them are West Ham United, Arsenal F.C., Atletico Madrid, Eintracht Frankfurt, and many more.
There are more than 2 million players from many different countries currently betting at Betway. This alone shows how big its betting platform really is. As for the staff, it employs around 600 people globally as well as 1,300 additional staff as third-party support.
Lastly, we must mention that Super Group generated £310.4 million in revenues in 2023. This is an increase of 16% compared to 2022, which indicates that the company is growing even further.
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