Sure, it is! There are several ways to promote an online casino – SEO, PPC, print advertising, exhibitions, etc. Nevertheless, affiliate marketing deserves a leading position in terms of promotion efficiency. Simply put, a gambling affiliate is an online marketer who attracts traffic to Igaming operators. Affiliates play a vital role in the gambling industry! They attract thousands of new players, focused on winning and ready to invest real money. In turn, partners receive large commissions and a stable income.
The gambling vertical needs quality traffic! Thus, players usually have to register with the casino before affiliates get paid. Of course, this is beneficial for all participants – affiliates will get money, and the casino will receive new customers. Besides, registration in the best real-money British Gamblorium casinos will be an excellent solution for newly attracted users – they will receive bonuses, loyalty, individual offers, assistance, etc. Affiliate programs vary, but the best ones provide stable income over the long term.
Affiliates: Who Are They & How Do They Work?
An affiliate is a partner ensuring website traffic and sales by placing links to a platform (the sources can vary) to attract the target audience. Who can become an affiliate? It’s quite simple:
- Website owners. They launch banners, contextual, teaser advertising, place links to partners on their website, and use the maximum range of marketing tools.
- Bloggers. They publish links to a partner’s website on a blog and social networks.
- Owners of online channels. They mention the partner’s product in their videos.
- Active Internet users. They post links and talk about their partner on thematic forums.
If we talk about professional affiliate platforms, then most often it is a website with useful information for the target audience. The resource must be of high quality and dynamic. These sites attract users and inspire trust.
We asked Nodar Giorgadze, the Gamblorium brand expert, why the gambling industry needs affiliates. This is what he answered: “Often, gambling sites are prohibited from using habitual marketing tools. Even in those countries where iGaming is legal, there is often a ban on advertising such resources on TV and in the media. Therefore, the importance of affiliates is really high. After all, they can provide up to 60% – 70% of traffic.”
Note that iGaming affiliates are often experienced gamblers. They lead blogs or engage in live streaming, sharing their experiences with other players. Some of them have experience in operating casinos and know the business pitfalls. In any case, they are not new to the gambling world and are well aware of its ins and outs!
Naturally, they offer users the most relevant information about betting sites and online casinos. Moreover, they share various tricks of a successful gamer. This way, they gain the players’ trust and attract a new audience. Nevertheless, to achieve high rankings in search engines and gain popularity, they also apply proper SEO, link exchange, and various online forums. Once this goal is achieved, affiliate sites are ready to drive traffic to online casinos.
Affiliate Income Depends On Performance!
Partners who promote virtual casinos often work as entertainment portals that provide gamblers with useful information. They publish news from the igambling industry, interesting articles, reviews and ratings of gambling clubs, strategies for playing slots, etc. This is accompanied by expert comments and unobtrusive placement of links to promoted resources. They receive a good income for their work, and the payment scheme can be different:
- Percentage of income. The affiliate receives a fixed percentage of the income brought by attracted players. This is how they make a profit in the long run. Besides, casino operators are confident that the affiliate attracts high-quality customers interested in real-money igaming.
- Player fee. The casino pays the partner a fixed amount for each attracted gambler. This could be a reward for registration, deposit, or bets (the amount is set in advance).
- Mixed scheme. In this case, the affiliate will get a certain amount for each registered player and an income percentage. The more flexibility, the more results! It helps casinos to build effective individual cooperation with each affiliate.
In any case, casino operators are ready to pay money only for the result in the form of increased traffic and user interest. Therefore, affiliates carefully monitor the quality of the content they post. They use text materials, photos, videos, etc. They aim to call readers to a specific action – register in a casino, launch a game, make a deposit, or take advantage of a bonus.
100% Proven Affiliate Efficiency
Affiliate marketing wins in comparison with other methods of gambling promotion. This is due to the following advantages of such cooperation:
- Saving time and money. Affiliates allow gaming operators to avoid the costs associated with pointless clicks and fake activity.
- Working with the target audience. The partner carefully selects the audience and transmits the necessary information to the target market only.
- Easy monitoring. The gambling project gets access to the affiliate module. Thanks to this, they can monitor the casino’s popularity, analyze the effectiveness of advertising banners, and promptly change marketing activities.
- Creating a positive reputation and increasing brand awareness. Top-rated affiliates have a good reputation. Naturally, players trust them and listen to the expert opinions. Positive advertising on such a site increases the rating of online casinos and promotes the brand in the market.
- Pay for results. Casinos don’t invest in marketing campaigns that may turn out to be ineffectual. So, the operator will have to pay the result only.
- Ability to measure results. The affiliate’s work scheme allows casino owners to calculate the partnership’s income and assess its feasibility.
Thus, affiliate marketing is the most effective method of promoting iGaming sites and increasing their profitability. In fact, the main task of a casino operator is to choose the best affiliate!
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